Brand Essentials Package
Ashlaine Designs & CO. helps small businesses succeed by building brands and websites that convert, attract the right clientele, and potentially drive growth.
FOUR MONTHS TO HAVE A FULLY ALIGNED, CLIENT-ATTRACTIVE BRAND, IMAGE, AND ONLINE PRESENCE.
We are a team of experts specializing in brand strategy, design, and photography. Remember, customers will make decisions based on brand identity and brand recognition. The best thing you can do for your brand is to invest in marketing and branding. We can help you. You want your brand to speak in such volume that your customers and clients know what to expect from your company. What's Your Story? You want to create your own brand identity and not create an existing brand.
Perfect for businesses and entrepreneurs looking to rebrand their business or build a brand from scratch, this package includes:
BRAND IDENTITY & LOGO DESIGN
A TWO HUNDRED
FIFTY BUSINESS CARDS
WIX FULL WEBSITE
PROFESSIONAL BRAND PHOTOSHOOT, BRAND STYLIST & MAKEUP ARTIST
THE INVESTMENT PROCESS
BRAND DISCUSSION CALL & BRAND ASSESSMENT & BRAND IDENTITY DEVELOPMENT
CREATIVE DIRECTION | BRAND STYLIST & BRAND PHOTOSHOOT
WEBSITE DEVELOPMENT &
For Contact information
to send your files, responses or text etc..
(984) 212-6904 ( To Call ) | (919) 627-5936 ( To Text )
First Things First...
Let's establish your brand identity.
Branding goes beyond the logo and graphic aspects of your company or business. I believe there is a lot of confusion there. Branding is how clients perceive you. When you think about your brand, think about the experience you want to give your clients. This means your logo design, your website, your social media platforms, your reviews, and your customer service. These are the key elements when establishing a brand. Your brand should represent you as well as your promise to your customer. Whether that's giving superb customer service, fast turnaround time, or quality work.
Your brand should set you apart from your competitors.
Why should people purchase your product or utilize your services?
How will your business solve their problem?
Good branding generates recognition. People tend to do business with companies that are well-known or others are familiar with.
1. Brand Assessment Logo Development Questionnaire Completion
2. We research—learn about your industry & competitors
We, at Ashlaine Design will do our own personal research. Research is all about analyzing your industry in more detail, conducting visual research and drawing conclusion. It will also help us steer in the right creative direction. This will help us avoid making a mistake of designing something that is too similar to your competitors.
3. Establishing Brand Colors
Choosing a color for a logo is far more than simply selecting a hue that looks good. In order to make the correct choice, it's important that we look at the overall brand message, and story of the business as well as what it is trying to communicate with their brand. We look to the psychology of color to determine what is most fitting since every color has an emotional effect.
WE DO NOT ADVISE CHOOSING YOUR FAVORITE COLOR.
4. Creating A Mood board
a way to collect different creative information in order to prepare for a new project.
5. Developing ideas & design concepts for art direction.
Logo development usually takes 12 days. You will be created a brand style guide. You will be given a pdf file to view. This is not a process that will be rushed. You will receive up to six logo concepts. We will schedule a strategy call after the guide have been completed. During this call we will discuss which design fits your brand the most. We will determine if any changes need to be made or design elements should be added. Once, we have come to an agreement, we will make revisions for finalization.
6. Selecting the best logos digitally & Export logo files & a style guide
• Once, you have made a decision as a collective on which designs ( primary & secondary logo ) will be utilized for your brand, Ashley ( the graphic designer ) will prepare your files for you. You will receive a black and white version, a color version, an AI ( Adobe Illustrator file ), JPEG file and a PNG file.
Have Additional Questions?
How Many Revisions Can I have?
· We offer three revisions after we gather and apply your feedback.
What Will I receive?
· You'll receive a primary logo, secondary logo, brand style guide, mockup design, and file types. ( AI, PNG, JPEG, ) and black, white, and color version of your logo.
How Long Will This Part Of The Process Take?
· Once we have received your Brand Assessment & Logo Questionnaire, our design process will begin. It usually takes approximately 12 to 15 business days ( this does not include weekends ) for logo development.
Let's get into the fun stuff!
Time to prepare for your brand photoshoot.
Now that we have established your brand identity, and your colors it's time to see
how we can prepare for your brand photoshoot.
Our stylist will help create a personalized stylebook with pieces she believes will represent your brand identity. Her job is to assist you in feeling your best self for your brand photoshoot and your daily life. First, we will schedule a consultation where you will discuss what styles you are comfortable wearing. In addition to, identifying your body type to ensure we choose the right pieces that complement your frame.
If you have received your creative board from our director via e-mail please, have your questions, the creative board and hex colors we have established for you are ready for our stylist Brittany.
PHOTOGRAPHY WORK FOR IN & OUT OF STATE
OUR CLIENT PHOTOGRAPHY WORK
Are you out-of-state?
If you are out of state, please fill out this
form, so we can contact you will the right
photographer for you.
Establishing Your Look
We must establish your look before we book you for your photo shoot. This is only after your brand identity, hex colors and creative direction has been e-mailed to you. We will decide if, in the studio, lifestyle or an outside look would fit better for your brand.
Booking Your Brand Shoot
Once your outfit is decided we will schedule you for your branding shoot. Keep in mind consistent brand photos help your audience better envision their life with you (your brand or product you are selling ) in it. Your audience needs to like you, and know you and they need to trust you in order to engage and buy from you.
Preparation For Your Shoot
Our Brand photoshoot is 1 hour 30 minutes. This is a GREAT way to build your brand with professional high-resolution images so that you can market your business and build your portfolio. 2-3 outfits are allowed. Images will be sent out within 24-48hrs of the shoot day. Please allow 7-10 days for edits to be emailed. Once your images are received will begin the website process!
Time for the website development!
Our customized WIX designs will have you in love and proud to show off— and within 4 to 10 weeks you will receive an elevated web design that will align with your brand, vision, and goals. Through our Web Design Experience, you will receive a custom web layout design and strategy guide. All of our websites are uniquely designed to align with your brand. We will build you a landing page that will help you connect with your ideal clients.
Fill Out Our Website Assessment.
This will help us with the vision and direction of your design.
We will choose the design style perfect for your website creation.
We create customized imagery and added graphics needed for your website to convert.
After two weeks, you will receive a layout design that will be given to you to preview for your approval. We will then upload your design to your WIX account and prepare you for launch. Website development usually takes up to 31 to 75 days after approval of the design concept.
Please keep in mind you are responsible for purchasing your own domain name & Wix premium package.
Ashlaine Designs Co. | Landing Page Design includes:
Custom Website Design
Minimum Website Copywriting Includes
Essential SEO Setup
Website Management Information
Full Ownership of Your Website
Contact & Subscription Form
Mobile Optimized Website
Social Media Integration
Website Launch Flyer
We are finally at the last steps of the branding process!
250 Business Cards
- Social Media Launch Graphic ( up to 10 )
Facebook Cover Design
Do you see your brand? We did that!
You now have a BRAND TO BE PROUD OF!
You did without breaking the bank. It's time to get out there and show potential clients
what you are made of!